Cadillac User Manual Video Packages

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Studio: yU+co

Role:  2D & 3D Designer
 

Worked under art director Grace Kang to design branding guidelines for the Cadillac user manual. During the pitch phase, I participated in designing the brand guidelines for user manual video packages, ensuring all visual assets aligned with the cadillac brand’s tone, style, and values. At the pitch phase, I worked as the 3D designer responsible for the vehicle interior motion language.
 

During the production phase, I prepared design assets for animators, including the user interface on the car infotainment screen and the myCadillac app and based on client references. Simplified the original UI design from the client for better communication purposes that support the instructional value of the manual.Incorporated client feedback by revising assets based on freelance-originated files, ensuring continuity and consistency across the production pipeline.

After two years in this project, the Cadillac project is in phase three. I lead the design for the storyboard based on the client’s scripts.

Full playlist here.