Prologis 2023 & 2025​

​

Studio: yU+co

Role:  3D Space Design
 

Space design for Prologis AI conference 2023, SF. 
 

I’ve been part of Prologis annual conference for the past three years. It’s a large-scale event where the company’s brand identity needs to be translated across the entire physical environment.

As the 3D artist, I start by working from architectural blueprints and video references to build the full event environment in 3D. This helps the team visualize how the brand will live in the space.

Then I apply the graphic designers’ graphics to large LED walls, stage surfaces, and projection areas — rendering everything at actual scale. I also handle projection mapping for the side walls, ensuring perfect alignment with the physical architecture.

In addition to that, I sometimes design loopable motion elements (example here)to make sure the visuals feel cohesive and dynamic throughout the space.

I work closely with producers and technical vendors to ensure that every detail, from resolution to placement, translates smoothly from concept to on-site execution. It’s always rewarding to see the brand transform a blank convention hall into a fully immersive environment.